![]() A schedule for posting on social media will keep you organized and ensure you create content in advance for all your upcoming social media marketing campaigns.īut there isn’t a “one size fits all” perfect schedule. Mixed metaphors aside, your frequency and timing matter for optimal success. And they’ll fall with a whimper, not a bang. If you schedule your posts to go out into the void when no one’s there to witness them, they’ll fall flat. If a tree falls in the woods and no one is around, does it make a noise? In terms of social media, the answer is no. How to come up with the perfect social media posting schedule (Posts published via social will only display from Maforward.Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Select Show posts published via social to also see the posts you published directly in a social network. You aren't limited to seeing just the content you published in Hootsuite.Choose whether you want to Show recommended times when scheduling posts.In the week view, you can choose to see all your content at a glance in the Condensed view or in its scheduled time slot in the Expanded view.Select Settings to customize your display preferences. Tip: Select the Content tab at the top of Planner to find a list of posts that need approval. Rejected (rejected by an approver) - Red. ![]() ![]() Pending approval (still requires approval) - Yellow.Expired (not approved before its scheduled time) - Gray.Someone still needs to take action on that notification to publish the content to Instagram.īusiness and Enterprise plans have the following additional approval statuses for scheduled content (see also Approve content before it goes live): Note: Instagram posts and stories published via mobile notification appear in Planner as Published as soon as the publishing notification is sent. Disconnected - (will not publish until you reconnect the account) - Yellow.Failed to publish - Red - (to find out more, see Troubleshoot a post failure).View month by social network - Select the month view, and then select this option to find out how many posts you've created for each social network - giving you a good idea of where you might have gaps in your content calendar.Īll posts, and drafts with scheduled dates, are shown in Planner with different colors and icons to reflect their status:.Point to the status to see the number of posts with that status. Icons at the bottom of each day show all other post statuses (published via social, failed, disconnected, rejected, expired, pending approval). You'll see numbers for published, draft, and scheduled posts. View month by post status - Select the month view, and then select this option to look for posts with a specific status.See Create and schedule content in Planner for details. Select a day to review the day’s scheduled content in detail. View calendar by month - See a summary of your content strategy over an entire month at a glance. You can see the number of published, scheduled, and draft posts at the top of each day. View calendar by week - Find all your posts and drafts right here. You can view more content by selecting a different day in the graph or hide the graph to save space. The days shown in the list are highlighted in the graph. The graph above the list shows the volume of posts for the month. View calendar as list - Display a list of your content over a two day period. Choose a calendar viewĬhange your calendar view using the options at the top of the calendar. See Create and manage content campaigns for details. Tip: Select the star next to an account or team name in Social accounts to add it to a Favorites section at the top of the account list.Įnterprise plan members can also view their content by campaign. Select Filter to see content by social account or post status. Go to Planner and use the options at the top of the calendar to view your content by date. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications. Watch Creating a content calendar and using it effectively for planning guidance.
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